My-Ad-Swap Service

2008-08-05T12:47:00.000-07:00

Ad Swap Reminders
By Brian Grulke

Ad swaps are an easy and highly-effective tool to build your list membership. They promote goodwill among your fellow publishers as well as bring appreciable traffic to your site or list.

That said, how can ad swaps go wrong?

Below are a few of the details that get overlooked during a typical ad swap. While they may seem minor, these simple steps can make your ad swap a success. Whether you're an expert or you're just getting started in ad swapping, take the time to consider integrating some or all of the following into your system.

Be clear on placement. Are you trading a bottom ad for a bottom ad, or a mid-list ad for a bottom ad? What day will the swap run? Make sure this information is clear (and confirmed) before the actual swap. This will avoid confusion in the end when you're settling accounts.

Send - and expect - confirmation copies of the ezines your ad appeared in. This way, you have proof the ad ran in its original form and it wasn't changed or truncated in any way. This way you are also able to check for the correct placement of your ad.

Make your ad specifications clear and easy to follow. Ask for clarification on any ad specs that you're unclear about. Here's a rule of thumb - don't swap an ad that you would never run in your own list.

Don't make a swapper conform to your schedule. Make response a priority. Wouldn't you appreciate a publisher who got back to you with a response on the same day you sent an email to him/her?

Get organized and track your swaps. This way you have records to refer back to should a publisher need information after the fact. In addition, you can see possible causes for subscription spikes in your own list. In case you are looking for some kind of ad swap management tool.

Ad swaps take time to organize. Once you have a system established, the process will be nearly seamless. Take your commitment to the other publisher seriously and provide whatever information he/she needs for his/her records. In the end, you'll both be glad you did.

Submitted by Brian Grulke, Former Associate Editor of List-Universe

2008-08-05T12:35:00.000-07:00

How to Make Your

Ezine Readers Take Action -

Years ago, when I was in the banking business I quickly learned that "The older a past due loan payment gets the colder it gets". Its the same for marketers--- the longer a prospect goes without buying from you, the less likely he is to buy anything at all.

How many times have you thought you might like to buy something, decided to do it later, bookmarked it and days later totally forgot about it? Or worse yet, decided you wanted it after all and couldn't find the email offer to save your life?

That's why you almost always need some kind of deadline or scarcity factor to make your prospects take action now. If your prospects believe an offer is going to be around forever, there's no reason to take action.

That's the reason deadlines work so well.

A few years ago, when I was writing direct marketing mailers for a seminar company, I would clearly state, as part of the offer, a discount of $70 off the regular seminar price if people would simply sign up more than seven days in advance. Just when that seven day deadline arrived we always had a spike in business. But that wasn't all--- for the next 24-36 hours we would have people call begging to do business with us at the lower price. No problem--- that's exactly what we wanted them to do--- Call and register!

Deadlines work better if they are specific and relatively short term.

If you have done a good enough job of copywriting, the reader will earnestly believe they can't live without your product. A firm and quick deadline will help you produce more sales based on their fear of losing out on a good deal. As I've said before in this newsletter series, people will often do more to avoid loss than they will for a prospective gain of the same amount. Make that fact work for you!

Limited availability kickers work best when absolutely believable. I use them only when they're really true. (Which isn't too often.) But, here's way to do this if you are in a business with unlimited supply---

Offer a fixed number of units for a special price. When they're gone, they're gone. This is an especially useful technique when you need to raise some fast cash. If a customer asks for the deal after the allotted number of units run out, simply make an "exception" like we did in the seminar business.

Pick up today's newspaper or a current edition of your favorite magazine.

Count the number of ads that don't ask for immediate action. You'll be shocked. An email marketing message without a clear, convicting call to action is like a salesman who never tries to close the sale. He'll go through the motions with little if anything to ever show for it.

--- Jim McCraigh
For more aticles on writing sales copy that works, go to http://www.mccraigh.com.

2008-08-04T18:16:00.000-07:00

How To Promote Your Website

With Swap Ads?

Swap ads is an equal exchange of ads between two email letters publishers. It's a free marketing technique to promote your email newsletter or your website.

There are many publishers in different niche whose are interested to swapping ads. They can either be formals ads or just a recommendation within the content of the ezine itself. This strategy where it's used correctly, it can increase your newsletters subscribers and your website traffic.

There are many conditions to choose an ezine where to swapping ads:

1. It is important to find partners that have businesses related to yours but not the same. Generally not recommended to advertise your competitors! For example, if you offer search engines services you can make ad swap partnerships with email newsletter of web design services. Only use those ad swap partners in your email newsletter that will provide value-added services for your subscribers. Choose ezines that offer related content to yours because you have more chance to catch subscribers who's interested to your offer.
2. Try to swap ads for multiple issues because repetition will increase the number of your subscribers you get from your ad.
3. Select ezines that offer valuable content, they will have a higher readership giving you more timepieces for your ad.

How to write swap ads?
It's not difficult to write a swap ad copy but it requires a little know-how and imagination.
When you write your ad copy you must write to convince people to take action. Here's an indispensable guideline to follow when writing your ad copy:

1. You have just a few second to capture your visitor's attention to tell them to read on, copy should be short and brief, because nobody reads more than a few words of an ad. 2.

Writing advertising copy begins with defining objectives of the specific ad. These objectives will be unique to your website and your email newsletter, to each campaign, and to each ad

3. Writing ads for ezines are written differently than a classified ad or a sales letter. If you want these ads to pull successfully then you need to focus on writing killer headlines. It's the most critical aspect for these ads to work.

4. Your ad swap copy should be short, powerful and designed to create plenty of curiosity. You ad copy should only perform one function, the desire for those who read to take action and get more information from you.

5. Don't forget to place your website URL in your ad.

How to put in order an ad swaps?

Ad Swaps can be an excellent source of advertising:

1. Start by writing some killer copy

2. search out Ezines that are in the related category as your business or service and find ezines in the "ezine directories" and look up ezines in your category of business or service.

3. Build your list of ezines and then email them asking if they except ad swaps

4. Include your ad in your correspondence with the ezines so they can see what you are offering.

5. ask the publisher for the stricture of the ad such as how many lines and how many characters per line

6. You should track each ad you place and measure your response rates.

Briefly, swap ads is one of the marketing tools that can help to promote your website and to have interested subscribers to your email newsletter.

For more search engine optimization and online affiliate marketing tools visit: Affiliate Marketing
Lassaad Gasmi is an affiliate marketing and the owner of the website Affiliate Marketing
Article Source: http://EzineArticles.com/?expert=Lassaad_Gasmi

2008-06-04T19:42:00.000-07:00